Why Gluten Free Rice Krispies Discontinued?

Why Gluten Free Rice Krispies Discontinued?

In a move that has disappointed many in the gluten-free community, Kellogg's announced the discontinuation of its Gluten Free Rice Krispies cereal, a product that has been on the market since 2011. This decision has sparked a conversation among consumers about the challenges of maintaining a gluten-free diet and the broader implications for the availability of gluten-free products.

Kellogg's cited "disappointing sales" as the primary reason for halting the production of Kellogg's Gluten Free Rice Krispies. The company noted that despite the product's niche appeal, it struggled to achieve widespread success in the mass market.

This explanation, however, contrasts with a customer service representative's mention of "manufacturing constraints" as a factor in the discontinuation, leaving some consumers questioning the full story behind the decision.

The availability of Kellogg's Gluten Free Rice Krispies had made it significantly easier for individuals with gluten sensitivities or celiac disease to enjoy a beloved Rice Krispies Treats Gluten Free Recipe—without fear of gluten exposure.

Consumers don’t even think of a question like”Are Kellogg's Rice Krispies Gluten Free?” However, The convenience of finding a gluten-free cereal in regular supermarkets was a significant boon for the food allergy community, highlighting the importance of accessible dietary alternatives.

In response to the discontinuation, Kellogg's assured customers that it would continue to offer a variety of gluten-free options, such as Special K Gluten Free cereal, Eggo Gluten Free waffles, and Special K shakes and popcorn chips. The company also hinted at the possibility of developing new gluten-free products in the future, suggesting an ongoing commitment to serving the gluten-free market.

The decision to discontinue Gluten Free Rice Krispies has led to a surge in prices on secondary markets like Amazon, where boxes are selling for $10 or more. This price hike underscores the demand for the product and the challenges consumers face in finding suitable dietary alternatives.

Some consumers have called for Kellogg's to reconsider its decision, suggesting that a concerted effort to contact the company could potentially lead to a reversal. Questions have been raised about the marketing efforts behind Rice Krispie Gluten Free Recipes, with some arguing that a lack of advertising may have contributed to its underwhelming sales performance.

The comparison with General Mills' successful gluten-free reformulations of popular cereals like Cheerios raises questions about the strategies companies use to cater to niche markets while maintaining broad appeal.

The situation with Gluten Free Rice Krispies highlights the complexities of the food industry's response to dietary restrictions and the ongoing need for inclusive options that do not compromise on taste or accessibility.

As the conversation continues, both online and in community forums, the discontinuation of Gluten Free Rice Krispies serves as a reminder of the challenges faced by the gluten-free community.

It also highlights the importance of consumer advocacy in influencing product availability and the need for food manufacturers to listen to and address the diverse needs of their customers. However, to help the gluten-free community, we; Snowbird Sweets, listed some alternative products to replace gluten free rice krispies.

1. Kellogg's Vector Cereal - 400g

Kellogg's Vector Cereal


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  • Energy Boosting: Each 55 g serving with 200 mL of skim milk of Kellogg's Vector Cereal USA delivers 54 g of carbohydrates, perfect for energizing your mornings.
  • Protein-Rich: Kellogg's Vector is a good source of protein to support muscle repair and recovery, complementing your active lifestyle.
  • Nutrient-Dense: Vector Cereal USA is fortified with 22 essential vitamins and minerals, offering comprehensive nutritional support.
  • Deliciously Crunchy: Enjoy the unique taste of multi-grain flakes and granola clusters found in Kellogg's Vector, ensuring a satisfying crunch in every bite.
  • Wholesome Ingredients: Made with quality ingredients like rice, whole grain wheat, roasted soybeans, and whole grain oats for a healthful start to your day with Kelloggs Vector.
  • Sweet and Flavorful: Vector Cereal is sweetened with a thoughtful blend of sugar, corn syrup, brown sugar syrup, and honey, with a hint of cinnamon for added flavor.
  • Protein Sources: Includes soy protein and soy protein concentrate, boosting the protein content in Kellogg's Vector Cereal USA.
  • Quality and Freshness: Crafted with care using vegetable oil, soy lecithin, and mixed tocopherols to ensure the freshness of Kellogg's Vector.
  • Vitamins and Minerals: Packed with vital nutrients including ascorbic acid (Vitamin C), niacinamide (Vitamin B3), zinc oxide, biotin, iron, d-calcium pantothenate (Vitamin B5), vitamin A palmitate, copper oxide, pyridoxine hydrochloride (Vitamin B6), riboflavin (Vitamin B2), thiamine hydrochloride (Vitamin B1), potassium iodide, and folic acid.
  • For Active Lifestyles: Ideal for anyone seeking a nutritious and delicious way to start their day, Kellogg's Vector Cereal USA caters to athletes, fitness enthusiasts, and health-conscious individuals alike.

Learn More: Why Pringles Flavors Spicy Chicken Potato Chips Discontinued?

2. Post Shreddies Cereal 440g

Post Shreddies Cereal


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    • 100% Whole Wheat Post Shreddies Cereal Nutrition: Each serving is packed with fiber and essential nutrients, making it a nutritional powerhouse for your breakfast routine.
    • Gently Sweetened Shreddies Cereal: Just the right amount of sugar to make every spoonful deliciously satisfying.
    • Enhanced Flavor with Salt and Barley Malt Extract: These ingredients come together in Shreddies cereal to offer a rich and satisfying taste.
  • Vitamins & Minerals Boost in Shreddies Cereal USA:
      • Thiamine Mononitrate (B1), Niacinamide, Pyridoxine Hydrochloride (B6): Essential B-vitamins in Shreddie cereal to kickstart your day with energy.
      • Calcium Pantothenate: Supports overall well-being, contributing to healthy skin, nerves, and digestion.
      • Folic Acid: A key component in Shreddies for cell growth and metabolism.
      • Iron: An important mineral in cereales Post, maintaining healthy blood and energy levels.
    • Allergen Information for Shreddies Cereal: Contains wheat and barley, catering to those who appreciate the natural goodness of grains.
    • Energizing & Nourishing Shredies: Designed to fuel your morning with energy and prepare you to be your best self with genuine goodness.

    Embrace the Goodness with Post Shreddies Cereal:

    • Nourishing and Energizing: Post Shreddies cereal nutrition is designed to fill you with energy and good vibes, making it the perfect start to your day.
    • Genuine Goodness in Every Bowl: Feel the internal satisfaction with every serving of this 100% whole wheat Shreddies cereal.
    • Ideal for Every Morning: Whether it's a rush hour or a slow start, Shreddies cereal in the USA offers a comforting and nutritious breakfast option.

    Learn More: Cheetos Chips Discontinued?

    3. Chex Cinnamon Cereal Gluten Free - 345g

    Chex Cinnamon Cereal Gluten Free

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    • Cinnamon Chex Nutrition: A healthful blend of whole grain rice and cinnamon, offering a nutritious start to your day or a satisfying snack with essential vitamins and minerals.
    • Cinnamon Cereal: Delivers the warm and aromatic flavor of cinnamon in every bite, making it a delightful choice for those who love a hint of spice in their breakfast cereal.
    • Nut Free Cereal: Safe for those with nut allergies, providing a delicious and worry-free option for everyone to enjoy.
    • Life Cereal Gluten Free Alternative: A great gluten-free choice for fans of Life cereal, offering the same comfort and satisfaction without the gluten.
    • Cereal with Cinnamon: Infused with the perfect amount of cinnamon, this cereal brings a classic taste to your breakfast table, versatile enough to be enjoyed in countless ways.